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Illustration by Chris Burke for The National

Giorgio’s hotel a fashion statement

On a bright autumn day in Milan last month, Giorgio Armani spent hours walking around a hotel, meticulously inspecting every last detail. The first Armani hotel opened last year in the Burj Khalifa, the world’s tallest building, in Dubai. But Mr Armani says he feels much more of an “emotional” connection with the Milan property.

*  Image Credit: Supplied     * Milan’s Armani Hotel sits on the buzzing Via Manzoni

Luxury Milan hotel gets the Armani touch

When the timeless allure of famed Italian fashion designer Giorgio Armani’s understated elegance in haute couture is transferred to the interiors of a hotel, you can be assured that the results will be stunning. His foray into accommodation design was at the Armani Hotel in Dubai. Now he returns to his homeland to open the Armani Hotel in Milan.

Armani Hotel Milano

The Armani Hotel Milano

This Armani Hotel is the second in the Armani Hotel chain, the collaboration between Giorgio Armani and Emaar Properties (one of the Arab world’s largest developers) opened another Armani Hotel in Dubai in the world’s tallest building, the Burj Khalifa last year.

European Pressphoto Agency  VIVA ITALIA | Giorgio Armani on-site

The House Armani Built

Situated in the heart of the Italian fashion capital’s shopping district, the hotel occupies seven floors above the designer’s boutiques. It begins on the seventh floor with a lobby and common area that Mr. Armani calculatedly kept removed from the bustling streets below, and contains 95 rooms.

Armani looks to Morocco and Egypt resort projects

Armani looks to Morocco and Egypt resort projects

Armani is focusing on its plans to open resorts in Egypt and Morocco before expanding its joint venture with Emaar further. Upheaval has forced developers to reassess plans throughout the region, while many projects have been shelved until there are signs of stability.

Giorgio Armani has opened his new flagship Armani Hotel inside the palazzo at Via Manzoni 31 in Milan, Italy.

Giorgio Armani has opened his new flagship Armani Hotel inside the palazzo at Via Manzoni 31 in Milan, Italy.

The hotel comprises a business centre covering an area of more than 200 square metres. The centre features a private conference room as well as a pair of boardrooms. Various amenities like audiovisual equipment, IT resources, conference facilities and remote-based lighting fixtures are installed in the rooms.

Photo courtesy of Giorgio Armani  A look at the Armani Hotel Milano's chic exterior

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The hotel features 95 rooms and suites (from Armani Deluxe Rooms to Armani Signature and Armani Presidential Suites) and super-luxe details like showers with one-way glass (to see out, but not in), Amrani/Casa furniture, and “lifestyle managers” to cater to guests’ every need.

Hotel Armani Milano

Hotel Armani Milano

Following the opening of the Armani Hotel Dubai – located in Burj Khalifa, the world’s tallest building – the 95-room Milan hotel aims to continue Armani’s commitment to create a atmosphere conducive to “work, relaxation and pleasure”. As such, the hotel boasts a business centre, with conference rooms and IT facilities; a seventh-floor glass restaurant with views of the Duomo; and a eight-floor, panoramic beauty and treatment centre, gym and pool.

Staff at the Movenpick Ambassador Hotel Accra in Ghana, wearing uniforms designed by Emile Rassam  Courtesy Movenpick

At designer hotels, staff uniforms go haute couture

After all, Fashion TV will be up against the likes of the new Burj Khalifa Armani hotel, not to mention plans afoot for hotels in Dubai from Elie Saab and Karl Lagerfeld, the latter on Isla Moda, with uniforms designed by Victoria Beckham.

*  Image Credit: XPRESS/Asghar Khan     * Annual rents for furnished luxury studio apartments start from Dh85,000. One-bedroom rentals are from Dh100,000. On the 28th floor a 1,546 sq ft two-bedroom apartment with study, offering a full fountain view from all the rooms, is available for Dh180,000.

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Bassel Al Masri, Senior Sales Director at Ocean View Real Estate, said, “The maintenance fee at Burj Khalifa is Dh55 per sq ft. Owners are happy as long as the rentals cover service charges and their apartments get used. Leaving them unoccupied has its own problems.”