Brand hotels are all the rage

By Jeffrey Todd  www.thenational.ae

The elite world of fashion is no longer limited to the clothes on your back.

Famous brand names such as Armani and Bulgari can now be found in the hotel rooms in which we sleep and the food we eat as they increasingly stake their claim in hospitality.

While the business model is well established in Europe, the UAE has only recently embraced this stylish experience.

Last April, the Armani Hotel opened in Dubai at the Burj Khalifa, the first of its kind in the UAE. Costing about US$545 (Dh2,001) a night, each room comes with a “lifestyle consultant” to see to your needs.