Source: www.worldarchitecturenews.com
Global design practice picks up Cityscape award for soaring Boulevard Plaza
Aedas has announced that its Boulevard Plaza project in Dubai was named Best Commercial Office and Retail Project at the prestigious 2011 Cityscape Awards hosted at the Emirate Palace Hotel, Abu Dhabi on Monday 18th April.
Designed by Andrew Bromberg, Executive Director at Aedas, Boulevard Plaza stands as a model of innovation and respect for the community, having developed an architectural language that responds to both the context and the symbolic representation of modern Islamic architecture.
The recently completed Boulevard Plaza Towers, developed by Emaar Properties PJSC, were designed with the intention to introduce a meaningful space that integrated emblematic Islamic patterns while challenging the traditional model of a commercial building. Aedas’ design realised the client’s vision for an elegant commercial development and delivers an iconic silhouette appropriate for the vibrant city of Dubai.
“We are thrilled that Boulevard Plaza has been recognised for its innovative design and outstanding quality. From the outset of the design process our objective was to deliver a project that was considerate to the context and inspiring to the city and to the users; this ambition was achieved through a designed that combined the sinuous qualities of the form with the playful insinuations of Islamic motifs,” said Andrew Bromberg, whose design for the Empire Tower was also shortlisted in the Future Residential category.
Collecting the award on behalf of Aedas, Michael Fowler, Managing Director in the Middle East, commented: “The project makes a significant urban contribution to the built environment of Dubai. This ground-breaking development is a true representation of Aedas’ exceptional design abilities and a project we are all very proud of in the Middle East and across the globe”.
