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Being their and done that, Giorgio Armani is exploring other avenue. After successful fashion business he is venturing into the luxury hotel industry. The effort saw the launch of first Armani hotel in Dubai in collaboration with Emmar Properties last year April and following the success Armani is planning another hotel in London.

With the most prestigious hotel brands establishing their presence in the Emirates, Sarya Group LLC, exclusive retailer and agent to Dammann Freres and Canasuc in the Middle East has partnered with elite brands such as the Jumeirah Emirates Towers, Armani Hotel; the Address Hotels; Khalydia Palace Rayhaan Hotel; Royal Mirage Hotel; and even the 7-star Royal Mansour - Marrakech in Morocco to provide them with these royal products.

The Address Hotels + Resorts clinched the title for “Best Customer Service Initiative in Hospitality” at the recent Customer Service Excellence Summit 2011 in Doha, Qatar. Honoured for its Guest Engagement Management Process, the initiative is aimed at being a ‘clear commitment to its guests and to drive continuous improvement across all aspects of the properties’.

In Dubai, there are several high-end, luxury hotels that have forgone the Cristal to comply with Shariah. The towering buildings, nestled among tall palm trees, have all the signs of Arab luxury — the aroma of rich Arabic coffee mixed with the pungent scent of dates, lush interiors and white marble floors.

Technology in hotel rooms is evolving at a rapid pace, making it very difficult for owners and operators to know when and how to incorporate the latest advances in their rooms, according to experts at the Hotel Show in Dubai.

Armani/Ristorante draws on the rich gastronomic traditions of Tuscany and other Italian regions to provide you with classic and authentic culinary delights. The dishes are a mix of traditional recipes and modern interpretations that take advantage of the high quality products served amidst an elegant ambience with expert and attentive service.

Armani helped design his namesake hotel in the Dubai's Burj Khalifa. Diane Von Furstenberg has her own designed suites at Claridge's in London. Missoni opened two hotels - Edinburgh and Kuwait - to help promote the line's home decor. The Verscace legend lives in on at his mansion, now the Villa by Barton G, in Miami Beach.

Emirates is now offering exclusive deals, including free nights at select hotels for First Class and Business Class customers flying between now and June 30, via its U.S. gateways in Los Angeles (LAX) and Houston (IAH). Emirates will award First Class travelers a two-night stay at either the Armani Hotel, in Burj Khalifa, or the Jumeirah Zabeel Saray, on Palm Island. Business Class travelers will receive a one-night stay at either The Address Dubai Marina or the Jumeirah Emirates Towers.

"Dubai has benefitted drastically, with high occupancy rates, more tourists, and high retail numbers, because your average Arab who used to go to ...Jordan , Syria or Lebanon, or to Egypt find these countries suffering from unrest," said Mahdi Mattar, chief economist at Abu Dhabi-based CAPM Investment.

Flamboyance is perhaps the first word you’d associate with Sir Rocco Forte. Despite having just stepped off the plane from London, the man who is pretty much regarded as hospitality royalty sweeps cheerfully into Dubai’s Armani Hotel, where a selection of his firm’s nervous general managers are waiting for him.