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While the brand doesn’t have the global fame of Versace or Armani, both of which have opened hotels, its niche position is part of its appeal. This is a fashion insider’s fashion label, with the kind of stylistic trademarks that can leave those not in the know feeling baffled.

There's no front desk at the Armani Hotel in Dubai. When you enter the chic lobby of the property - after the doors, of course, have been opened for you by doormen in all-black Armani uniforms - your lifestyle manager magically appears.

First class passengers receive a complimentary two-night stay, including breakfast, at either The Armani Hotel, located in the Burj Khalifa, or the Jumeirah Zabeel Saray, located on the Palm Jumeirah Island. Business class passengers obtain a one-night stay with breakfast at either The Address Dubai Marina or the Jumeirah Emirates Towers Hotel.

Ramada Downtown Dubai offers a sprawling urban environment and convenient access to Dubai’s splendors such as Burj Khalifa, the world’s tallest building; Dubai Mall, the biggest shopping mall of the world and the Dubai Fountain.

Celebrate the Holy Month of Ramadan in the luxurious and indulging hospitality of Armani Hotel Dubai. Experience the splendour of Iftar and Suhour with sweeping vistas of Dubai from Burj Khalifa, the world’s tallest building.

Armani Hotel Milano, the second property to be opened in the Armani Hotels & Resorts portfolio – a collaboration between Giorgio Armani S.p.A. and Emaar Properties PJSC, the global property developer, has announced it will be recruiting 180 hospitality professionals to drive the operations.

When it comes to stylish luxury travel, Dubai's high end hotels, theme parks and malls stand out as superlative choices for pampered tourists. These attractions and more are expanding in one of the most dynamic -- and fastest growing -- destinations on the planet.

Meanwhile the Chinese are being drawn in greater numbers, particularly to new showcase hotels like the Armani in the Burj Khalifa. The first Armani hotel in the world also played host to the World Travel Awards 2011 Middle East Ceremony in May.

Emaar Hospitality Group has partnered with Visa’s 2011 Premium Privileges programme to reward customers with exclusive discounts, when they use their Visa debit or credit card to indulge at selected outlets across The Address Hotels + Resorts, Arabian Ranches Golf Club, Dubai Polo & Equestrian Club, and the Dubai Marina Yacht Club over the next four months.

Dubai seems an unlikely place for a relaxing holiday at first. Even 2,700 feet up, at the top of the Burj Khalifa tower, the whirr of cranes and speeding Jeeps in every direction makes the sea view throb with activity. My guide points past the hollow half-built skyscrapers jutting across the city skyline to the beach, where a new sandbank is under construction.