Source: www.ameinfo.com
Essie Cosmetics, the ultimate color authority and leading Nail Color and Nail Treatment Brand, marked its 30th anniversary celebrations in Dubai with a riot of colour. The anniversary celebrations were organized by Madi International, the distributors of Essie Cosmetics.
The celebrations were held at the picturesque and stunning At.Mosphere Lounge on Level 122 at Burj Khalifa – the highest lounge in the world.
The event was attended by dignitaries, top company officials and members of the media. Interspersed with bright and beautiful nail polish colors, the event celebrated the exciting partnership between Madi International, and the iconic Essie brand.
Talking at the celebrations, Essie Weingarten, Founder of Essie Cosmetics, said, “The last three decades have been a remarkable journey for Essie and what a way to mark this milestone at this wonderful location in Dubai, the fashion hub of the Middle East. Essie has turned itself into the ultimate nail color authority and we see Dubai, the UAE and the wider Middle East as a very strategic market in our growth plans.”
Essie added, “Well manicured hands are the ultimate fashion accessory and the fashion-conscious people in the region cannot agree more. Nails are an essential form of self expression, both on the runway and every day. We are thrilled to be further reinforce our market leadership here inspire the season’s most important trend statements.”
Essie currently boasts of an array of 300 different colors. Each year four new collections are introduced – thus offering customers an abundant hue to try from. The company produces fashion forward colors with equally charming names including the classic pink ‘Ballet Slippers’, a deep warm brown ‘Wicked’ and a bright ‘Really Red’ red.
In recent years, these colors and a slew of others caught the attention of top fashion magazines, editors, even celebrities.
Reinforcing the thoughts, Mohamed Madi, President of Madi International, said, “Today’s colourful showcase was conceptualized to give the regional industry an opportunity to experience first-hand quality, design and styles of Essie Cosmetic’s impressive nail polish collection. This event and the impressive platform perfectly epitomize the international class and standard of Essie – modern, confident and chic.”
He added, “With our wide distribution network in all Gulf Countries and Lebanon, we will plan to further build on our presence and sourcing the best in the world to enhance the professional beauty business in the region.”
Established in 1981 by Essie Weingarten, Essie Cosmetics, Ltd. has since expanded into one of the most successful nail care companies in the world offering over 300 fashion colors and total treatments for hands and feet. Today, with international distribution in over 50 countries, Essie Cosmetics is an industry icon.
