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jeddah economic tower

Burj Khalifa is losing its crown as the world’s tallest building

At 828 metres tall, the city’s most famous landmark may be overtaken by two upcoming projects in Saudi Arabia. Rise Tower, a proposed mega-project in...

Mohammed bin Rashid unveils framework to deploy agentic AI across 50% of government sectors within 2 years

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, has chaired the UAE Cabinet meeting. The meeting...

Ajmal Perfumes: From Burj Khalifa To Cinemas, How Ajmal Build Scale Through Activations

Ajmal Perfumes is sharpening its focus on experiential activations as a core growth lever, particularly in a category where product trials directly influence purchase....
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